The brief was to design a future branding concept for a fictional library on a digital platform.

We wanted to reflect the atmosphere of the magical world of literature. It was important to make people understand that literature is something fascinating and that Biblioteket.se is a useful, social and entertaining digital platform. The site gives you literary tips even if you in advance did not know what you were looking for. The site includes a test which intends to do the website more useful, social and entertaining and aims to open the world of literature through your own personality. The result is an analysis of your personality and similarities to one specific literary character as well as tips about related books, films, music and events.

I did design and photography in corporation with Anna Jensen (Art Director), Johan Lundgren (Art Director) and Johan Blomborg (Designer).